Sponsoring The Brown Chicken Brown Cow Podcast and Live Show Is Possible

The Brown Chicken and Brown Cow Podcast and Live Show will begin with three shows a month and is targeted at individuals interested in learning more about sex, toys, safer sex options, relationships, consent, and everything in between. If this is your target market then sponsoring The Brown Chicken and Brown Cow Podcast and Live Show must now be an option in your marketing mix.

 

Five Reasons Why Being a Show Supporter is a Great Deal

  1. Podcasters are not restricted by government broadcasting bodies so they can promote your product in many more creative ways than radio including, but not limited to, strong endorsements by the podcast host throughout the show.

  2. Radio is often listened to in the background whereas podcast listeners choose to listen to every word the host is saying. Therefore they’re much more likely to act on any call to action. And with the topics we are bringing to the table, you know they will be listening to every second.

  3. Podcasts can take advantage of their ‘show notes’ to link directly to the sponsor client’s website or product. We will also create an intro and link right from our website to yours.

  4. A magazine ad could be deemed useless after the page is turned but definitely once the magazine is tossed away, so to your impression or ad. A podcast ad can be re-listened to a number of times as long as the podcast show is accessible on the website. This means new customers will ALWAYS be headed your way long after the advertising campaign ends.

  5. Magazine and radio stations will charge you for the production of a radio advertisement – that is on top of the air time you’re paying for – this cost can be reduced with any of our hosts or crew doing a quality voice over. We have amazing voice talent including stand-up comics, professional radio and TV voice-over talent, and The Madam… your choice.

 

Exposure

Podcasts are getting to be mainstream — and the money is starting to follow.

According to Edison Research, approximately 46 million Americans listen to a podcast every month or about 15-17% of the population. That’s nearly double the listenership from back in 2008.

 

Your Podcast Promos

A promo should be short and snappy and should leave the listener craving for more. It should also attempt to tell the listener what the product is about. The ideal length of a promo should be 30 seconds and remember to include a call to action in your promo. Give a coupon code in your podcast promo. This will give listeners an incentive to become a customer and also give you a way to track the promo’s effectiveness.

 

Ready?

If you would like to discuss your sponsorship opportunities, contact Sean Makiney now. swmakiney@gmail.com or bcbcpodcast@gmail.com or call 916.947.4662

Become a Sponsor